A form that does the maths
Eight offers, items to tick, a number of guests: the estimate appears while the customer puts her order together. She knows where she stands before sending, and the request arrives complete.
Work
The first websitebuilt from A to Z
L’Atelier de Steph, a caterer in Seraing: a menu, a gallery, and an order form that prices the request while it is being put together. It is the project on which this way of working took shape — here is what it contains, and why.
Online since 2025
- 5 pages
- 33 retouched photos
- 8 offers priced live
- 0 advertising trackers
The starting point
Orders coming in by message, between two batches in the oven
A buffet request always started the same way: a private message on Facebook, a few back-and-forths to find out the date, the number of guests, the allergies. Then a quote worked out by hand in the evening, once the oven was off. Forty-five minutes per request, and sometimes a customer who simply stopped replying.
The photos were scattered between the phone and Instagram. The prices were written down nowhere. And someone searching for “traiteur Seraing” (caterer Seraing) on Google found nothing.
What needed solving
- Show the work — so a gallery that makes you hungry, without slowing phones down.
- Receive complete, priced requests, first time round.
- Show up on Google when someone looks for a caterer in the area.
- Get a price or a photo changed with a single message, without waiting.
What was built
Five pages, and one that does all the work
The rest of the site is there to make people want to order. The order page replaces the forty-five minutes of back-and-forth.
A gallery that stays light
Every photo exists in three sizes. The phone downloads the small one, the computer screen the large one. Nobody waits, and visitors’ mobile data is spared.
Two designed emails
One goes to the caterer with the full summary, the other goes back to the customer as an acknowledgement. If the sending service fails, the form switches to the email app: no request is ever lost.
A terms page
Deposit, cancellation periods, allergens, order collection: written down in black and white once and for all. The awkward conversations no longer happen.
A text size setting
Four sizes, at the bottom of the page, remembered from one visit to the next. Customers ordering for a communion or a birthday are not always twenty years old.
Easy to find on Google
Titles and descriptions written for “traiteur Seraing” and related terms, a neat preview when the link is shared on Facebook or WhatsApp, and a business profile linked to the site.
The work you don’t see
Half the job lies in invisible details
They are what makes the difference between a site that looks fine and a site that really works, for everyone, everywhere.
- The fonts are delivered with the site: no outside address is called, so there is nothing to declare about cookies.
- No advertising trackers, no consent banner to click through.
- Colour contrasts were checked one by one to meet the accessibility standard.
- The whole site can be used with a keyboard, and announces itself correctly to a screen reader.
- The server had to be configured by hand to deliver modern images — without that, the gallery stayed empty.
- The entire site fits in a few megabytes: it opens even on a weak connection.
And for you?
The same work, applied to your trade
A hair salon doesn’t need a buffet calculator, but it does need an appointment form that asks the right questions. A joiner doesn’t need a menu, but a gallery of projects sorted by type of work. A restaurant needs neither: we add online table booking as soon as it wants it — the customer chooses the day, the time and the number of covers, the request reaches you, and you stay in control of the slots. Underneath, it is the same job: understanding what wastes your time, and handing it over to the website.
A website like this one corresponds to the “Full website” package, at €1,090 excl. VAT. The priced order form, on the other hand, belongs to bespoke projects — it is the piece that takes the most work, and often the one that pays back the most.
What’s next
The next project could be yours
I am just starting out: the first projects get a launch rate, and will be shown here — with your consent, and never without it.
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